Dalmia Cement Successfully Launches ‘Shubh Shubh Banao’ Festive Season Digital Campaign

New Delhi, October XX, 2022: Dalmia Cement (Bharat) Limited, a leading Indian cement major and a subsidiary of Dalmia Bharat Limited, has successfully launched the ‘Shubh Shubh Banao’ campaign to leverage this festive season for building brand awareness and enhancing user engagement through online and offline initiatives. The core thought behind the campaign is to project Dalmia Cement’s expertise in the construction domain.

The ‘Shubh Shubh Banao’ campaign is Dalmia Cement’s endeavor to strengthen its brand awareness and drive user engagement through innovative and creative online activities. The campaign has been performing exceptionally across social media and it has reached 12.4+ million people, received 43+ million impressions, 32+ million video views, and 7.6+ million engagements so far.

The campaign’s aesthetic has been designed to exude a festive and celebratory sentiment, all the while keeping it rooted in the organisation’s trusted foundation and its communication follows a unique relatable and engaging approach. The campaign’s online activities are being executed through Dalmia Cement ‘s official social media handles, as well as through the social media accounts of a campaign protagonist. 

The campaign introduces a protagonist, NAT – Natarajan Anand Terai, a fictitious contractor who has made 100 buildings in his 15-year-long career and along the way discovering Dalmia Cement’s unique attributes – is a strategic step to provide the online audience with an interactive and engaging experience in a jovial manner, through humorous videos, memes and posts. The character of NAT is portrayed by the talented Abhishek Banerjee.

A special contest has been crafted to drive user engagement with the brand and also foster user-generated content. The contest invites users to take a photo with their favourite wall and post it on Facebook or Instagram, tagging Dalmia Cement. The winners of the contest will be selected based on their creativity and will receive ‘Shubh Shubh Gifts’. The selection of the winners will be done on a weekly basis. The contest was initiated on October 12, 2022, and will run till November 2, 2022.

Dalmia Cement Social Media Profiles:

Fb: https://www.facebook.com/MyDalmiaCement
IG: https://www.instagram.com/mydalmiacement/
TW: https://twitter.com/mydalmiacement

NAT’s Social Media Profiles:

IG: https://www.instagram.com/nat_saidthat/
Fb: https://www.facebook.com/Natsaidthatt
Twitter: https://twitter.com/nat_saidthat

Few video Posts Links:

https://www.facebook.com/MyDalmiaCement/videos/508752517766176
https://www.facebook.com/MyDalmiaCement/videos/411740517798280

YT playlist link:

https://www.youtube.com/watch?v=B2I8PHAT50E&list=PLUshlRFv1F76ktc54rrhQtmYQ8ScxddqA

About Dalmia Bharat:

Founded in 1939, Dalmia Bharat Limited (DBL) (BSE/NSE Symbol: DALBHARAT) is one of India’s pioneering cement companies headquartered in New Delhi. With a growing capacity, currently pegged at 37.0 MnT, Dalmia Bharat Limited is the fourth-largest cement manufacturing company in India by installed capacity. Spread across 10 states and 14 manufacturing units, the Company is a category leader in super-speciality cement used for oil well, railway sleepers and airstrips and is the country’s largest producer of Portland Slag Cement (PSC).  Dalmia Cement (Bharat) Limited, a subsidiary of Dalmia Bharat Limited, prides itself at having one of the lowest carbon footprints globally in the cement world. It is the first cement company to commit to RE100, EP100 & EV100 (first triple joiner) – showing real business leadership in the clean energy transition by taking a joined-up approach. Visit us at https://www.dalmiacement.com/. 

Media Contact

Pooja Bharadwaj
Email: Bharadwaj.pooja@dalmiabharat.com