Dalmia Cement Launches Dalmia Ultra Brand In South

• Introduces Latest Technology in Cement- HALC

After securing a key position amongst the largest cement manufacturers in the country with 21.8 MT expandable capacity, Dalmia Cement (Bharat) Ltd. (DCBL) (BSE Code: 533309 (DALMIABHA)|NSE Symbol: DALMIABHA) has further strengthened the brand in the southern region of India by launching its latest offering Dalmia Ultra. This latest product helps in the production of high quality concrete.

Dalmia Ultra contains HALC (Higher Alite Lower Celite), a result of in-house efforts made by the Dalmia Research Centre. HALC’s unique characteristics of very low heat of hydration, lower water-cement ratio and higher one day strength help produce superior quality concrete for exacting applications. The launch of Dalmia Ultra is yet another example of the company’s customer centric approach and continuous endeavour to bring innovative solutions like cement for Air strips, Railway sleepers and Oil wells in past.

Speaking on the occasion, Mr. Vipin Agarwal, CEO, said: “Dalmia brand enjoys a very strong franchise in Tamil Nadu and Kerala. The states of Karnataka and Andhra Pradesh play a very critical role in the company’s future growth plans. The introduction of Dalmia Ultra, powered by the latest technology of HALC, will help the company gain significant foothold in the states of Karnataka and Andhra Pradesh. We are upbeat with this launch and are confident of our ability to serve our customers better.” DCBL’s association with the very popular film star, Prakash Raj, will further boost Dalmia brand equity by creating a strong connect with the customers. Earlier this year the company had announced the Olympian, Mary Kom as its brand ambassador to promote its cement products in the North East.

About Dalmia Bharat Cement
(BSE Code: 533309 (DALMIABHA|NSE Symbol: DALMIABHA) A pioneer in cement manufacturing for over seven decades and a leading brand in the South, East and North-East India. With a growing capacity, currently pegged at 21.8 MTPA, Dalmia Cement is a top quartile player in India. Visit us at http://www.dalmiacement.com

About Dalmia Bharat Group
Dalmia Bharat Group with a turnover of around Rs.7,000 crore is a leading conglomerate of India with strong presence in Cement, Sugar, Refractories and Power. Visit us at http://www.dalmiabharat.com