Kochi, 3rd October, 2024: Dalmia Cement (Bharat) Limited (DCBL), one of India’s leading cement manufacturers, marked the festive season of Onam through a 13-day celebratory roadshow across Kerala which culminated in an exclusive Tug of War event in Calicut. This initiative reflects the company’s commitment to strengthening its brand salience in the region with key stakeholders, including dealers, masons and contractors. The roadshow was designed to honour the spirit of Onam, blending cultural traditions with a celebration of Dalmia Cement’s longstanding partnership with the people of Kerala.

Three specially designed mobile vans travelled through all prominent districts of the state, visiting 15-18 dealer outlets daily, engaging participants in interactive festive activities. These include traditional Onam-themed games, quizzes, and a tug-of-war competition, all aimed at promoting camaraderie and community spirit. The roadshow culminated in a grand tug-of-war competition on October 2nd, 2024, at Kozhikode beach, with 12 teams competing for cash prizes.

Commenting on the initiative, (spokesperson name) said, “As one of the key players in the southern market, Dalmia Cement has always prioritized deepening its relationships within this region. This Onam roadshow reflects our commitment to the communities and partners that have contributed to our strong presence in Kerala. By blending the rich cultural significance of Onam with our engagement strategy, we aim to strengthen our position, not just as a leading cement manufacturer but as a trusted partner invested in the growth and success of our stakeholders in the South.”

Dalmia Cement has been steadily expanding its footprint in southern India, playing a pivotal role in the region's infrastructure development. Beyond infrastructure, the company is deeply committed to the welfare and economic development of the communities it serves. By supporting local initiatives, creating employment opportunities and promoting sustainable practices, Dalmia Cement continues to contribute meaningfully to the overall progress of the region.

About Dalmia Cement (Bharat) Limited:

Dalmia Cement (Bharat) Limited (DCBL), a subsidiary of Dalmia Bharat Limited (BSE Code: 542216|NSE Symbol: DALBHARAT and listed in MSE), is a leading player in the cement manufacturing segment and has been in existence since 1939. Dalmia Cement (Bharat) Limited prides itself on having one of the lowest carbon footprints in the cement world globally. It is the first cement company to commit to RE100, EP100 & EV100 (first triple joiner) – showing real business leadership in the clean energy transition by taking a joined-up approach. With a growing capacity, currently pegged at 46.6 MnT, Dalmia Cement is the fourth-largest cement manufacturing group in India by installed capacity. Spread across ten states and fifteen manufacturing units, the company is a category leader in super-specialist cement used for oil well, railway sleepers and airstrips and is the country’s largest producer of Portland Slag Cement (PSC). Visit us at http://www.dalmiacement.com.

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