RCF multicity show - Dalmia Cement elevates its commitment to home builders with a bold new brand positioning as the Roof Column Foundation (RCF) Expert. The new customer-centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes. Multi City events were curated for channel partners. Covered more than 70 cities across length and breadth of the country.
RCF stands for Roof, Column, and Foundation and is the core structural system of any building, responsible for overall stability and load-bearing capacity. Therefore, RCF Strong. Toh Ghar Strong.